In an era of killer soundbites how can researchers and policy-makers close the gap between complexity and simplicity?

In the world today, simple but wrong answers are preferred to complex and right answers. Policy-makers are often more interested in a good soundbite than a detailed and tailored understanding of a complex world. So… in this 'post-truth era', is complexity becoming a dirty word? Or is the dirty word 'post-truth'?

Here Dr Claire Bynner, Research Associate at What Works Scotland, shares some of the highlights from the Social Research Association’s annual conference* and discusses how we might bridge the gap between complexity and simplicity, drawing on examples from evaluation research.